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15 Best Free SEO Tools for Analyzing And Optimizing Your Website

Best Free SEO Tools for Analyzing And Optimizing Your Website And Blog

Website analysis and optimization are closely related to SEO. Search Engine Optimization (SEO) is a way to increase the quality and quantity of traffic on a website so that it can appear in the top rankings of Google search results. In this article you will find 15 cheap, free, and best SEO tools for your website .

Running a strategy in the form of optimization is indeed important for you as a website owner, especially if you have to manage it yourself. There are two ways to optimize your website , namely on-page and off-page. No need to worry, because currently there are various SEO tools that can help you reveal how well the SEO strategy you have implemented is.

15 SEO Tools for Analyzing Websites

Google, as the single largest and most widely used search engine today, has its own way of seeing the quality of content on a website. In order to provide the best experience for its users, Google will select the most relevant quality websites to be displayed in search results.

This complicated system indeed ultimately forced Google to repeatedly update their algorithmic system. However, you don't need to worry, because the following 15 tools can be used to estimate how Google sees the quality of content on a site.

1. SEMrush

You can use the SEO tool released in 2008 to optimize your website. This tool can provide guidance regarding what you need to do from the  dashboard. Without taking a long time, you can find out what your website is missing and how to optimize it.

You can easily use the analysis features and is quite complete. Call it the website audit feature and  keyword tracking to determine the suitable keywords for your website, especially blogs. If you are interested in developing your website using SEMrush , you can take advantage of the free seven-day trial service.

2. Google Webmaster Tools

Since most websites are chasing rankings in the Google search engine, why not take advantage of Google's Webmaster features? Google Webmaster Tools is a piece of software that is easy to use and will show you an outline of Google's process of displaying search results. In addition, you can also test whether the content of a site is relevant enough to the keywords of the search.

You can also use Google Webmaster Tools to analyze content by simply entering a URL. After that, you will see the results of the analysis, whether the content has met Google's SEO standards or not. Every week, you can get a quota of using this fetch feature up to 500 times.

3. Check My Links

A quality website or blog can be judged from the external and internal links contained in an article and Check My Links can help you make sure all the links attached to an article are still active. Links that are still active will be colored green and links that can no longer be visited will be marked in red.

This tool can be added as an extension in the Google Chrome web browser.

4. Moz Pro Tools

If you subscribe to Moz Pro Tools, you can get regular information regarding recommended software that you can use to improve website performance. Moz Pro Tools also has a collection of sources that can help you optimize the SEO of the content on your blog or website. In addition, there are also sources to increase website traffic and to analyze content that does not meet standards.

5. SEO Report Card

The SEO Report Card is a tool from UpCity that is useful for comparing websites. Not only that, if you add some information, the SEO Report Card can display some important information related to:

  • Rank Analysis: shows the ranking of websites on Google, Bing, and Yahoo. This ranking is determined from the keywords provided when setting up Rank Analysis.
  • Link Building: displays any website that provides backlinks (backlinks) to your website.
  • On-Site Analysis: analyzes the main keywords (focus keywords) and how much the percentage of these keywords is throughout the content on the website.
  • Website Accessibility: this feature is useful for showing loading speed on a website and how easy the website is to access.
  • Trust Metrics: to analyze the level of trust (reliability) of a website.
  • Current Indexing: analyzes how many pages on the website are indexed properly.

6. HubSpot's Website Grader

In 2007, HubSpot released a tool that can analyze the use of SEO and the relevance of SEO to an entire website called Website Grader . In the latest version, HubSpot makes Website Grader an SEO tool with a more personal reporting system. The reports will then be based on the key metrics below:

  • Performance: analyze the size of each page on the site, test speed, security, and so on.
  • Mobile Readiness:  ensuring the website can be accessed easily via smartphone (mobile friendly).
  • SEO Friendliness: to analyze whether a page or all pages on the website meet the criteria of seaech engine optimization (SEO friendly). This analysis is carried out based on the title,  sub-headings (if needed), as well as a thorough analysis of the alt text for images and meta descriptions of the content or article.
  • Security: ensure the site already has a recommended security system. One of them is the use of an SSL certificate which can be used to encrypt the connection so that data transfer between the server and the receiver (the visitor) is guaranteed safe.

If after checking your website it scores above 67%, it means that your  website has reached above average quality according to HubSpot.

7. SEO SiteCheckup

Apart from displaying the SEO value of your website, SEO SiteCheckup also provides information on how you can improve the quality of your website. You can start this analysis by simply entering your site's URL or link in the column provided. After that, SiteCheckup SEO will display the result of your website's analysis, starting from usage keywords and headings, completeness of website information, security level, even simulating the appearance of the website on mobile to calculating the number of main keywords most often used on the website.

If you haven't created an account, you can only check up for one website per day. Relax, you only need to create an account if you want to check up five times. However, if you need to generate analysis reports for multiple websites, maybe you can buy a subscription package starting from $24.95/month.

If you are still in doubt, you can take advantage of the free trial feature for 14 days, simply by clicking "Free Tools" on the menu bar on the top right.

8. Screaming Frog SEO Spider

This is one of the favorite SEO tools for digital marketers. Apart from offering an interface with easy-to-use functions, Screaming Frog also analyzes all SEO aspects of a website URL. Starting from website development, checking effectiveness to website opportunities to increase rankings using SEO, as well as analyzing problems and deficiencies that content on websites has related to the use of keywords, links, etc.
Seeing how deep the analysis is and how much analysis needs to be done, it's no wonder that the Screaming Frog SEO Spider can spend hours or even a full day analyzing a website, especially large websites .

Another advantage, Screaming Frog SEO Spider users can also transfer the analysis report in Microsoft Excel whenever needed so that when combining this tool with other tools (for example with Moz Pro Tools), users can save the analysis result data and download it on other SEO tools. Screaming Frog is also considered to be one of  the most complete and easiest to use tools for monitoring ranking and traffic on a website.

9. Found's SEO Audit Tool

"Found" is a digital agency from UK that also offers tools for analysing websites. In addition to conducting website audits, Found's SEO tools  can also provide a complete report on the results of SEO analysis and other SEO problems that often occur on websites.

Just like other tools, using the Found's SEO Audit Tool is also easy, you only need to enter the website URL on the Found's SEO Audit Tool page then a page will appear showing some analysis results. This information is divided into three:

  • Technical issues : what is shown from the results of this analysis are the canonicalization of the domain and the XML sitemap.
  • Content issues: analysis results for this section focus on meta data results and the effect of keywords on content (articles) and website.
  • External link analysis: this analysis shows the quality of external and internal URLs that appear on the website.

Another advantage, Just like WooRank, analysis results can also be downloaded directly into PDF format.

10. Varvy's SEO Overview Tool

One more useful tool for website owners. Varvy's SEO Overview Tool has the function of focusing on all factors of a website, although not comprehensive. The fast process of just minutes makes many users take advantage of this tool when they need fast analysis results for their sites. Apart from that, Varvy's SEO Overview Tool is also suitable for users who don't really need an in-depth analysis of important factors related to SEO on a website.

Via this tool, one can analyze some important things, ranging from domain power (domain authority), the link used, SEO in the picture, factors related to social media, and so on. In addition, there are also results of technical analysis of SEO on individual pages, page access speed, and so on.

Varvy's SEO Overview Tool also includes a tool that many other SEO tools may not have, namely Image SEO. This tool is able to analyze the SEO power of the images on your website, from alt text to the number of words used for each image.

11. QuickSprout Website Analyzer

One more tool that is able to provide an in-depth analysis of a website based on the technical side of the SEO used. QuickSprout Website Analyzer is an SEO tool that works quickly and uses a thorough analysis process of a website.

Besides being fast, the use of this SEO tool is also fairly easy. You only need to enter the address or URL of the site, and wait a few minutes for QuickSprout Website Analyzer to display the data from your website analysis. QuickSprout Website Analyzer can help analyze SEO, website speed, use of tags, keywords, social, links, even compare your site with other sites.

Apart from that, this tool can also provide other advantages, namely displaying analysis results in percentage form so that it can make it easier for you to understand the analysis results from the QuickSprout Website Analyzer.

12. Mobile-Friendly Test

The mobile-friendly test is a tool from Google that you can use to see if your website is mobile-friendly or not. In order to use it, you only need to enter the URL of the website you want to analyze, then click the " run test " button. After that, wait a few seconds until you see the results of the website display on mobile. This tool can also provide some suggestions for what you can do to optimize your website so that it can be accessed easily and comfortably by mobile users, such as font sizes and media on website content.

13. Robots.txt Generator

Before indexing, GoogleBot must know what they have to do on a website. The Robots.txt Generator can tell GoogleBot what to crawl and index on each page of the website. However, you need to give permission first so that the Robots.txt Generator can perform the analysis. If not, then the bot cannot visit any page on the website.

14. XML Sitemaps Generator

Having a sitemap is one way to get your website indexed by Google. The XML Sitemaps Generator can help you create a sitemap for your website in both XML and HTML formats. You only need to enter the full address of your website using "http://" or "https://" and wait for your sitemap to appear.

The XML Sitemap Generator will also generate information regarding the number of pages, broken links, XML file content and links to sitemap files. This SEO tool can crawl up to 500 pages for free. But, if you need to index more web pages, you can use the paid version which costs $41.88 (September, 2020) per year.

15. Schema Creator

Schema Creator can help you monitor the usage of keywords on your website. Starting from the effect of keywords on website rankings in general to how effectively these keywords are used in a particular region. Apart from Google, you can also use Schema Creator to check the ranking position of your website from other search engines, such as Yahoo, Bing, Baidu, and Yandex.

In order to enter the schema code on your website, you only need to copy and paste the code provided by this tool. Apart from that, this tool also has a free WordPress plugin for those of you who use WordPress as a CMS.

Apart from WordPress plugins and websites, Schema Creator also provides applications that you can use for free for 14 days before you decide to subscribe or not.

ALSO READ: How To Increase Your Blog's Domain Authority (The Definitive Guide)


The 15 SEO tools above have roughly the same function. However, they all have their separate advantages and disadvantages. Choose according to your website needs and the goals your brand or business wants to achieve.

There are many things that affect the success of an SEO strategy, from the use of focus keywords, alternative text in images, the load speed of each page to what tools you use to analyze your website. From the 15 recommendations that have been discussed earlier, you can conclude for yourself which SEO tool is suitable for your website.

From the list above, are there any tools that you have ever used? Or, maybe you are using a tool that is not included in the list of recommendations above? Don't hesitate to share it in the comments column. Thanks for reading.

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